The Armchair Sports Guys (TASG) is a growing popular sports radio show that broadcasts on Thursdays from 6:00pm-8:00pm EST on WLPZ 95.1 FM. With their show growing in popularity, TASG approach Ethos & Able Creative about needing a new logo as they continue to legitimize their show, and brand it for other audiences to join and be a part of, as well to use in sponsorship proposals.
It was important to us to embody what made these guys special, so we moved forward with a representation of all of the New England sports team that they cover by incorporating their color codes right into the armchair, as well as including a white microphone reminiscent of each of the professional sports league's logo as if to say "they are in a league of their own.
The end result was a modern, personalized and relevant logo created with elements that can be used in all promotional platforms, and a great relationship moving forward
LOGO & GRAPHIC DESIGN
BEFORE
Working with Ethos and Able was a truly seamless and extremely beneficial experience in designing our new logo. Not only did they deliver a home run logo for our new radio program, Dante Marino took into consideration our every idea and piece of input. The end result was a logo we loved and a great relationship with Ethos and Able for all future projects. I would 100% recommend Dante and Ethos and Able and will certainly be using them again. Thanks again Dante and Ethos and Able for a job well done!